Article by qilei
Thirty years of reform and opening up gradually with the growth, development and expansion of up Wanxi pharmaceuticals, is China’s reform and opening up the history of this magnificent picture in a microcosm., Established in 1978 in line with stronger Wanxi pharmaceutical enterprise, big industry, and excellent product for the purpose, and finally the development by leaps and bounds and achieved outstanding results.Wanxi pharmaceutical brands in exploring the difficult road ahead, in 1999, acquisition of the former Nanyang Zhang Zhongjing pharmaceutical, and finally found the right position, the completion of the “Kanka”, “too sacred” to “Zhang Zhong-jing,” the metamorphosis. For “Zhongjing” is carrying the future of the brand drug Wan, Wanxi spare no effort in the pharmaceutical development of publicity. They are carried out in cooperation with the Ogilvy & Mather Brand Integration and Communication, to develop a unified image of the identification system. In order to further explore Zhongjing cultural, spiritual and corporate culture so that Zhongjing a better fit, the company also held a festival, Mr CHEUNG medicine, “Clinical Application Conference Zhongjing by side,” Zhang Zhongjing Pen and a series of cultural events. Nanyang headquarters built in the wall reliefs, Mr CHEUNG culture has become a culture of Chinese medicine on display a window. In early 2006, “Zhongjing” trademark by the State Administration for Trade and Industry as “Chinese Famous Trademark”, Zhongjing trademark brand of China World Brand Lab ranked 500.With unique advantages in resources, from 1998 onwards, Wanxi pharmaceutical has invested heavily in the hinterland of the establishment of the Xixia Funiu Mountain dogwood production base of 20 million mu, according to GAP (Good Agricultural Practice) standards, the implementation of Good Agricultural Industrialization and standardized management, and on May 23, 2004 took the lead through national GAP certification, and a national GAP certification acceptance through the first eight companies.In order to further play and the use of medicinal resources, set up Nanyang Zhang Zhongjing Wanxi pharmaceutical medicines development limited liability company, dedicated to traditional Chinese medicine industry, standardization, standardization, specialization of cultivation planting, ensure the quality of pure Chinese herbal medicine, but also worked in Henan Zhi Wu, Wen County, Tongling, Anhui province, Fujian Jianou Road real estate areas such as medicine, according to GAP standards, the establishment in yellow, Chinese yam, paeonol, Poria, Alisma five medicinal base, so that “good medicine, medicine we go” pharmaceutical philosophy, a move than the national GAP standards should be formally adopted as early as the past three years. Wanxi pharmaceutical achieved full capacity Pills six kinds of medicinal herbs from the Road, real estate area, became the base for a single prescription medicine up to the establishment, by GAP certification up to the enterprise.
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